For Physicians
Why Advance Care Planning?

Research shows that primary care physicians and specialists agree that Advance Care Planning (ACP) helps them:
- Deliver the best outcomes.
- Reduce patient and family stress.
- Ensure patients receive the care they want.
However, these conversations can be filled with stress, uncertainty and even conflict.
Creating state-sanctioned Advance Directives is time-intensive and requires attention to legal and compliance issues that clinics are not optimized to support.
At Iris, our role is to fill those gaps so doctors can focus on patient care.
Why Iris?
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Work More Efficiently
ACP takes time. Iris frees you to focus on patient care.
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Patients Live Better
Having a plan and clear goals can improve quality of life and satisfaction with care.
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Reduce Stress and Conflict
Involving family in ACP decreases conflict during crises and improves decision-making.
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Meet Your Quality Goals
ACP is a factor in HEDIS and other quality/performance metrics.
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Reduce Unwanted Care
Patients who plan are more likely to have their wishes followed, especially in a crisis.
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Care Team Communication
Iris sends updates, ADs and other goals of care to everyone on the care team.
How We Help

What We Do
We’re the facilitator.
- We work with your patients and their families to start important care discussions.
- We help patients and families get their questions answered before a crisis.
- We help patients and their loved ones resolve conflicts before a plan is put into place.
- We share with you all your patients’ preferences.
- We securely store and update your patients’ plans.
- We make patient plans available in advance and in real time to you and other authorized parties.
- We save you time and support your delivery of the best possible care to your patients.

What We Don’t Do
You’re the doctor.
- We don’t provide care.
- We don’t bill for our services.
- We don’t advise your patients on their care choices or second-guess your recommendations.
- We don’t undermine your relationship with your patients.
- We don’t create conflicts of interest.
Physician Satisfaction
12 Large PCP and Multi-Specialty Clinics Across 4 States:
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Do you feel that Iris has provided a beneficial service to your patients?
Yes
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If we continue with Iris, would you choose to keep working with them?
Yes
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Has Iris reduced any burden from your workload?
Yes
Testimonials
Want to learn more?
Reach us at (512) 895-9544 or email us at [email protected]